
FROM TOGOSHI TO BERLIN
we are thrilled to announce this exciting new chapter of Jesse McFaddin's JSF brand.
starting 2025 we are expanding outside of japan,
offering fans products from the JSF brand,
as well as licensed merch of your favorite japanese rock bands.
JSF Berlin represents a significant milestone in the brand’s 10-year history.
we work directly with JSF togoshi and the bands in japan.
all products are hand-printed in berlin, germany
with passion for the brands and music,
using the screen printing method
and are exclusively sold throughout europe.
we are your one-stop shop for all things JSF and japanese band merchandise
JSF Berlin will launch on the 4th of May,

togoshi day, also known as the BRING THE HOPE project,
was born out of Jesse's urge to help victims of earthquakes in haiti in 2010,
followed by the great east japan earthquake on march 11, 2011.
the event started on a bench in togoshi park and has since been recognized
as a shinagawa cultural program by government officials.
with the cooperation of the local community, the event has continued
as the ultimate free event where professionals and amateurs alike
can freely participate in singing, drawing,
and speeches to send messages of
hope and courage.
we specifically chose this day as the launch date for JSF Berlin
to symbolize what togoshi day stands for:
bringing people from different cultures and backgrounds together
to celebrate friendship, community, unification, and resilience.
expanding JSF from tokyo to berlin further strengthens the official city partnership,
which has existed since the signing of a joint declaration by the governing mayor of berlin
and the governor of tokyo in may 1994 — although collaboration predates this declaration.
as young creatives, we want to further strengthen the japanese rock scene,
as well as power the economic future of both tokyo and berlin.
we sincerely hope for your support.
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